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New investments and infrastructureStrategy and Planning

Growth strategy

cadib cadib February 19, 2022 No Comments

CUSTOMER

Stadtwerke Göttingen

CALENDAR

03/2017 – 02/2018

CONTACT

Mike Gräfe
project Manager

CUSTOMER OBJECTIVES

  • To close a future earnings gap by identifying and developing/expanding potential growth areas

OUR SERVICES/PROJECT SCOPE

  • Analysis of current business segments and identification of viable and profitable areas of growth
  • Development of a better understanding of future market developments and consumers
  • Prioritisation of areas of action based on feasibility and financial impact (business case)
  • Definition of business segment strategies and consolidating those into an overall business strategy for the public utilities
  • Presentation of the growth strategy to various committees

RESULTS

  • New growth strategy with specific courses of action agreed on (earnings potential, investment needs and human resource requirements for each business segment)
  • Detailed implementation plan with approx. €5 million/year revenue potential

SPECIFICS

  • Strong involvement of the supervisory board as a result of strategy workshops hosted over several days, aimed at improving their understanding of the business
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